10 Features Most Mobile Apps Could Do Without

What feature could most mobile apps eliminate and actually improve user experience?

1. Email Confirmation

Phil LaboonFar too many apps over-complicate things. One of the biggest problems I have personally experienced is that after I download an app, not only do I have to sign up for a service, but I then have to confirm my account via email. The goal of any app should be to simplify. Don’t make your customers jump through hoops. Enable easy signups through Facebook or another social profile. – Phil Laboon, Eyeflow Internet Marketing


2. Checkout Forms

Nicolas GremionCheckout forms tend to be long and complicated. Today’s mobile user will probably already have an account with either PayPal, Cash, Amazon or Google Wallet to name a few. While you may not want to completely eliminate the checkout form, add these popular payment systems beforehand so your users can quickly take their pick should they desire. – Nicolas Gremion, Free-eBooks.net


3. Lengthy Introduction Text

Dave NevogtIf you’ve invested in good UX design for your app, people will figure out how to use it intuitively. So having long text that explains how to use an app at the beginning is just another thing for people to skip over, blocking them from the main purpose of the app. Try doing some onboarding activities rather than fitting an instruction manual onto a mobile screen. – Dave Nevogt, Hubstaff.com


4. Authorization for Push Notifications

Kristopher JonesFew mobile apps send push notifications on a regular basis, yet almost all apps require you to accept or decline push notifications when you first sign on to an app. AndroidAuthority.com recently reported that 77 percent of users never use an app again 72 hours after installing. If you don’t intend to send push notifications, then eliminate the request to minimize users from deleting the app. – Kristopher Jones, LSEO.com


5. Pop-Up Windows

Drew HendricksNo one has a good user experience when they have to continually close pop-ups that get in the way of what they were trying to read. Keep it simple and straightforward. Your user will appreciate that. – Drew Hendricks, Buttercup


6. Animations

Andrew Namminga (1)All too often, animations steal your battery life, cause lag or freezing, and overall do very little to impress the modern user. – Andrew Namminga, Andesign


7. Social Share Features

matt doyleNot everything is primed to be shared on social media, and plastering share buttons in all the most inconveniently tappable places on your app is a sure way to get it deleted from my phone. Consider whether your app really needs a social component before you foist it on your customers. – Matt Doyle, Excel Builders


8. An Elaborate Home Screen

Roger LeeMany apps have home screens that take a long time to load with a lot of rich media. Keep it simple and make it very fast (speed is key) and easy for the user to take the action they came to do. Apps should be very efficiently functional, especially for your returning users. You probably have data on what their favorite actions are, so don’t make them jump through the same hoops each time. – Roger Lee, Captain401


9. The Hamburger Menu

James BurrThe hamburger menu has been widely lauded as the next big thing for decluttering the mobile user experience, but it’s not perfect. Good user experience should work toward reducing the number of steps in content consumption, but the “burger” adds one. Big players such as AirBnB and Facebook have already made the shift in favor of a more traditional tab menu that has proven to increase app engagement. -James Burr, YMEE


10. Ads

Amber AndersonUsers are intrigued to support applications/companies that they believe in or that provide service. Offering ads is a distraction which at times can really impact your user experience. Drop the ads. Focus on quality. Invest in a solid strategy that can introduce more creative (and approachable) ways to help you monetize. – Amber Anderson, Kayson

Comments are closed.