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Preparing for a Business Crisis

Q: How do you prepare your team ahead of time for a business crisis? Name ONE crisis management tip. A: Keep a Positive Mind-Set If something is going wrong, the employees are going to sense it, so you should be up front about the problem to an extent. However, once...

E-book Marketing Basics

In this digital age, a lot of people believe that “anyone” can write a book and publish it online. (Anyone can, but there’s a big difference between a thirty-page diatribe against The Man, complete with crayon-drawn illustrations, and a novel worthy of comparisons to...

The Creative Approach: Stand Out From Your Competitors

Q. What’s the most creative thing you’ve seen a small biz do recently (contest, ad, promotion, event, etc.) to stand out from competitors? 1. Largest-Ever Beach Ball War at Fenway Typically, RaceMenu helps host races, but recently they branched out with an incredibly...

How to put an accurate valuation on an early-stage startup

At the end of the day, your business comes down to numbers — low overhead, high revenue, increasing net profits, and even expanding social media reach. A valuation is an incredibly attractive number that intimidates competition and attracts potential investors, but...