YEC articles
Articles in conjuction with
the Young Entrepeneur Council

15 Book Publication Mistakes that Could Cost You — Big!

Whether you’re self-publishing or going the traditional route, getting your book out there is not always as easy as it sounds. Especially if it’s your first try. From researching your target market to making sure your content is top-notch or developing a sales strategy that really works, there are many things to take into account on your journey to becoming a successful author.


14 Smart Techniques to Reduce Shopping Cart Abandonment

Losing a customer late in the shopping cycle can be frustrating. Customers have gone through the full call-to-action process, filled their carts and are all set to check out, and then they vanish, leaving you asking yourself what went wrong.

Zac Johnson

These 13 Employee Perks Weren’t Such Great Ideas After All

Not all job perks work out well for every company. Sometimes, a good idea for a small firm ends up crashing and burning when applied to a larger business. Other times, the perk is interesting only to a small number of people or ends up rewarding the wrong behaviors.


10 companies that have successfully transformed something old to make it new again

Some of the most striking business success stories of the last few years aren’t about a new product or idea so much as they are about revamping something well-loved (or at least, well-used) and making it feel exciting again.

YEC articles
Exclusive Articles
from Nicolas Gremion

Why you should write a business book

Everything has a story behind it, but if that story isn’t told, who cares? If no one had written down the tales of Camelot, King Arthur and the Round Table would be unknown today.

marketing donut

Self-Publishing in the 21st Century: It’s Not Just for Authors

Five years ago, if you’d felt like doing a little reading, you would most likely have reached for a physical, printed book. Today, you might grab your iPad or Kindle. Our idea of a “book” has changed dramatically with the advent of e-readers and tablets, but today, what constitutes a “publisher” is also up for debate.


Stop, Smell the Roses, and Prevent Startup Burnout

When I started my business, the commute from my bedroom to my office was just three steps. While wearing a bathrobe to work was an undeniable pleasure, there were other aspects of this arrangement that were not so relaxing.


Breaking the Stereotype That Reading isn’t Manly

Nicolas Gremion asserts that if we could make the culinary arts cool for men, then we can make reading cool, too.

You’ve just bought a new entertainment center. It’s going to require a bit of assembly, and though you’re ashamed to admit it, you suck with tools.