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9 Social Marketing Metrics That Actually Matter

Even the most social-savvy business owners can get caught up in the numbers game: counting and recounting likes, followers, fans, retweets, shares. Not to say those numbers don’t correlate to how well your business connects with customers online, but 100 shares...

11 Ways to Collect Customer Feedback

Question: What’s the best way to collect customer feedback on new products or services? Be the Customer “The best way to get first-hand customer feedback is to step into the shoes of the customer. Even if you’re selling a product of which...