Many developers forget that social media metrics is very important for your brand`s success. If you track the right metric, you are able to find weak places of your social media strategy and fix them. However, it`s also important to know what exactly should be...

“So,” says your boss, “can we talk data?” As a social media manager, that’s your cue. It’s your chance to demonstrate the value of your work, the impact of the decisions you’ve made. It’s your opportunity to be a pro, to go beyond the surface-level, “vanity”...