by businessonmain | Aug 21, 2012 | YEC
Q: How do you prepare your team ahead of time for a business crisis? Name ONE crisis management tip. A: Keep a Positive Mind-Set If something is going wrong, the employees are going to sense it, so you should be up front about the problem to an extent. However, once...
by upmarketzine | Aug 17, 2012 | YEC
Q. What’s the most creative thing you’ve seen a small biz do recently (contest, ad, promotion, event, etc.) to stand out from competitors? 1. Largest-Ever Beach Ball War at Fenway Typically, RaceMenu helps host races, but recently they branched out with an incredibly...
by venturebeat | Aug 10, 2012 | YEC
At the end of the day, your business comes down to numbers — low overhead, high revenue, increasing net profits, and even expanding social media reach. A valuation is an incredibly attractive number that intimidates competition and attracts potential investors, but...
by businessonmain | Aug 7, 2012 | YEC
Q: Everybody talks about online advertising — but traditional marketing still makes it into most company budgets. What traditional marketing do you still invest in, and why? A: Localize Offline to Build Trust I invest in signs and door hangers and try to blanket the...
by readwriteweb | Jul 13, 2012 | YEC
Some entrepreneurs start out to create a company that they intend to spend their lives growing and maintaining. Others form startups with the expressed hope of being acquired by larger companies. If an acquisition is part of your exit strategy, you need to build your...
by Business Insider | Jul 12, 2012 | YEC
Is a data specialist a worthy investment for your small business? Explain why or why not. 1. Try Out a Contract Basis For most businesses, hiring a data specialist full-time is probably too much investment in the skill set, but having a data specialist engage...
