12 Creative Ways to Get Customers to Open Their Wallets
Question: What’s your most creative tip for growing sales when customers are still leery of opening their wallets? Question by: Ashley Capture the Leads “Many shoppers often find it hard to immediately commit to something, and can use a bit of hand holding through...
Bypass Traditional Publishing Models in Order to Find Your True Audience
Writing the last sentence in your book can leave you feeling victorious. The hard part is over and now it’s time to throw yourself a party, right? Wrong. Writing a book is not the finish line for an author. In fact, it’s almost just the beginning. The most recent...
13 Ideas to Make Classrooms More Entrepreneurial
What would you add to a secondary school curriculum to help breed more entrepreneurs (or entrepreneurial workers) at a younger age? 1. Basic Sales Skills “The most important skill in business is sales and it’s missing from our school curriculum. It’s obviously...
What’s Your Startup Actually Worth? 10 Tips to Figure It Out
Question: What's one tip you would give an entrepreneur who wants to put an accurate valuation on their early-stage company? Question by: Ashley Be Reasonable and Relative "Look around and see what other companies similar to yours are being valued at. If you're in...
12 Super Successful Facebook Marketing Strategies
What’s the ONE most amazingly successful thing you did on Facebook for your business that you would recommend? What results did you see? 1. Create Weekly Fan Albums Fans share pictures of themselves wearing Modify through email, Facebook messages, Twitter, Instagram...
10 Ways Startups Can Use Video to Effectively Drive Sales
Q: How can startups leverage video in their marketing campaigns to drive sales? -Ashley Demonstrate to Drive Sales “Rather than a paragraph describing your business in prose, include a video how-to or demonstration on your website homepage or landing page that...
Slingshot Your Way To Success: How To Compete With Goliath
Entrepreneurs are competitive. They make it through hard work, intuition, and by fighting for clients, market share, and stability. Being competitive is an asset in the professional world, but sometimes this attitude can cause blindness in a business owner who becomes...
The Trick To Getting A Job At A Hot Startup
Q: What's one interview tip you have for a job seeker who is looking to work at an entrepreneurial startup? –Ashley Demonstrate how you pivot "Entrepreneurs like to move quickly, so offer examples that show your flexibility. You can't be afraid to fail in a startup,...
10 Reasons Why You Should Write A Business Plan
Business plans are dead — or are they? For many entrepreneurs, the business plan is an outmoded document that gets created mainly for the benefit of VCs and bank loan officers. Bootstrappers rarely think they need one to get by. But the fact is that a business plan —...
Keeping Your Office Productive During The Holidays
It’s the most wonderful time of the year — attending holiday parties, shopping for presents, baking and cooking, and traveling to see family. With all of the holiday festivities, it is easy to get distracted and let your productivity at work slip. For managers, it can...
The Hard Truth: Is My Blog Post Worthy of Becoming an Ebook?
Bloggers invest a lot of time in their craft. Whether they’re dissecting the latest episode of Dexter, offering business tips, or creating Twilight-inspired fan fiction, bloggers work to provide timely, relevant content for their readers. Most bloggers eventually...
Can You Really Juggle More Than One Startup?
The key considerations for would-be serial entrepreneurs. Serial entrepreneurs, like serial daters, come in many different stripes. Some are serial monogamists, exclusively entertaining one startup at a time. These people devote their time and attention to the one...