Could You Write the Next ‘Fifty Shades of Grey’?
It’s titillating, it’s full of taboo subjects, and it doesn’t even come with brown paper wrapping. I’m not referring to the latest issue of Penthouse – I’m talking about Fifty Shades of Grey. The Fifty Shades trilogy has certainly shifted our perceptions of housewives...
Best Reasons To Work At A Startup
Question: I'm considering working at a startup, but the money's not as good. What kind of benefits does startup work offer outside of salary? – Ashley The Satisfaction of Influence "You will have a much greater ability to influence big decisions at a startup than in a...
12 Ways to Unwind During the Busy Holiday Season
For start-ups, especially in the retail space, now is the time to ramp-up sales--not to relax. But that doesn't mean your team can't find time for a little holiday cheer. 1. Prepare, Prepare, Prepare Preparation is key. We make sure we have everything ready and in...
How Mentors Truly Make a Difference in Entrepreneurship
Describe one mentor or role model who helped you get your first biz off the ground and why. What did they do that made a difference? 1. There Are No Stupid Questions “My father has played an integral role in helping me start and build Fuck Cancer. The ability to ask...
Focus Your Startup Team Before Year’s End
Let’s face it — by the time November rolls around, members of even the best startup teams are starting to think about the holidays. Many are preparing for travel or seeing family; more than a few will be looking forward to some hard-earned days off. But for founders,...
How to attract top-tier talent on a supertight budget
Clearly, lots of people are looking for jobs. The unemployment rate is 7.9 percent, which does not take into consideration people with jobs who want a new one. But many companies are strapped for cash, particularly startups just getting off the ground. So we asked...
10 Tips for Reacting (or Not!) to Bad Brand Publicity
Bad news travels fast. What ONE tip would you give an entrepreneur who just spotted some bad brand publicity? 1. Don’t Be an Ostrich Bad news happens. The worst thing you can do, though, is stick your head in the sand and not react. While there may be strategic...
11 Web Tools to Effectively Manage Your Business Calendar
What cloud or Web tools do you use to schedule your time and keep your team’s calendar synced (especially with Tungle.me off the table)? 1. Book’d Book’d is a great online scheduling platform that will function as a solution for those seeking a sophisticated...
Content Strategy: How eBooks Help You Generate More Leads
Every company is looking for ways to pump new life into its lead generation tactics. Some send executives to conferences, where they rub elbows with other leaders until their eyes cross with fatigue (and perhaps from one beer too many). Others bring on affiliate...
15 Best-Kept Secrets to Make Business Travel a Breeze
What's your best little-known tip for making business travel less stressful? 1. Download TripIt I only recently discovered the TripIt app and it's a game changer! You forward all your travel-related confirmation emails to plans@tripit.com and it organizes all your...
7 Real-World Pinterest Strategies That Work
Question: How do you use Pinterest for business? What results are you seeing? A VISUAL MICROBLOGGING PLATFORM “For us, Pinterest is a glorified photo album that allows us to also share inspiring and interesting things that are relevant to our industry. We pin visual...
12 Tips to Craft More Effective Copy for Your Startup
Content marketing is the marketing strategy du jour, but it’s hard to tell your business’ story honestly from the inside. What’s your most effective advice for entrepreneurs who want to write customer-facing copy that WORKS? 1. Write Like You Talk As advertising man...