Nicolas Gremion

Bounce back from startup hiring mistakes

  Hiring for a startup is a challenge. The team dynamics are vitally important, especially since the group is often so small that one staffing mistake can turn a happy workplace into a war zone. With that in mind, we asked members what was the most common hiring...

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Taking Crap (or Transparent Feedback) from Your Staff

I don’t know everything. (I know, take a moment and sit down while you ponder this astonishing fact.) My staff doesn’t know everything, either. But put us together, and we can accomplish some amazing things. Here’s the truth: We leaders tend to stand in our own way a...

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Why Every Writer Needs an Online Community

As a kid, finding writing inspiration and confidence was easy. From picking out the right green pen to recounting your puppy’s every move, it was simple to delve into your own life to create work that was fascinating (if not to the rest of the world, at least to you...

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Preparing for a Business Crisis

Q: How do you prepare your team ahead of time for a business crisis? Name ONE crisis management tip. A: Keep a Positive Mind-Set If something is going wrong, the employees are going to sense it, so you should be up front about the problem to an extent. However, once...

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E-book Marketing Basics

In this digital age, a lot of people believe that “anyone” can write a book and publish it online. (Anyone can, but there’s a big difference between a thirty-page diatribe against The Man, complete with crayon-drawn illustrations, and a novel worthy of comparisons to...

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Investing in Traditional Marketing

Q: Everybody talks about online advertising — but traditional marketing still makes it into most company budgets. What traditional marketing do you still invest in, and why? A: Localize Offline to Build Trust I invest in signs and door hangers and try to blanket the...

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