Bounce back from startup hiring mistakes
Hiring for a startup is a challenge. The team dynamics are vitally important, especially since the group is often so small that one staffing mistake can turn a happy workplace into a war zone. With that in mind, we asked members what was the most common hiring...
Taking Crap (or Transparent Feedback) from Your Staff
I don’t know everything. (I know, take a moment and sit down while you ponder this astonishing fact.) My staff doesn’t know everything, either. But put us together, and we can accomplish some amazing things. Here’s the truth: We leaders tend to stand in our own way a...
Why Every Writer Needs an Online Community
As a kid, finding writing inspiration and confidence was easy. From picking out the right green pen to recounting your puppy’s every move, it was simple to delve into your own life to create work that was fascinating (if not to the rest of the world, at least to you...
Preparing for a Business Crisis
Q: How do you prepare your team ahead of time for a business crisis? Name ONE crisis management tip. A: Keep a Positive Mind-Set If something is going wrong, the employees are going to sense it, so you should be up front about the problem to an extent. However, once...
E-book Marketing Basics
In this digital age, a lot of people believe that “anyone” can write a book and publish it online. (Anyone can, but there’s a big difference between a thirty-page diatribe against The Man, complete with crayon-drawn illustrations, and a novel worthy of comparisons to...
The Creative Approach: Stand Out From Your Competitors
Q. What’s the most creative thing you’ve seen a small biz do recently (contest, ad, promotion, event, etc.) to stand out from competitors? 1. Largest-Ever Beach Ball War at Fenway Typically, RaceMenu helps host races, but recently they branched out with an incredibly...
How Social Communities Benefit Consumers — And Grow Your Bottom Line
In today’s fast-paced world, people enjoy finding time to connect with one another. Whether it’s to write a book or share recipes, communities provide spaces where similarly inclined people can connect. Socializing with people who share your enthusiasm for a subject...
How to put an accurate valuation on an early-stage startup
At the end of the day, your business comes down to numbers — low overhead, high revenue, increasing net profits, and even expanding social media reach. A valuation is an incredibly attractive number that intimidates competition and attracts potential investors, but...
Investing in Traditional Marketing
Q: Everybody talks about online advertising — but traditional marketing still makes it into most company budgets. What traditional marketing do you still invest in, and why? A: Localize Offline to Build Trust I invest in signs and door hangers and try to blanket the...
How eBook Publishing Can Help You Establish Thought Leadership
Every business owner secretly – or not so secretly – dreams of finding the one thing that will make him stand out. Every entrepreneur wants to have a jaw-dropping detail to add to conversations at happy hours, board meetings, and high school reunions. Every small...
Q&A Over the Merger of Digital Publishing & Social Media
Paradise Publishers, the creator of Free-eBooks.net, is launching Foboko.com, a free, revolutionary digital publishing platform that offers the first social writing experience, on August 2nd. Foboko will merge social media and digital publishing to fulfill the popular...
Foboko Founder Nicolas Gremion Talks Independent eBooks And Apartment-Hopping Around The Globe
Foboko.com is an amazing new platform to download, create and discover eBooks from independent and inspiring authors. We caught up with founder Nicolas Gremion to talk about his Internet beginnings, taking a year off to travel, and why HE is his biggest cheerleader....