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9 Ways Social Media Marketing Will Change in 2014

From the decline of Facebook use among teens to Twitter’s IPO, if there is one thing we know for sure about social media, it’s that few trends hold on for long — so marketers need to stay on their toes. 1. Graphic software will rise. Posts on Facebook with...

9 Data Sets Every Ecommerce Company Should Measure

To see big wins in e-commerce today, entrepreneurs need to cover all of their bases, from organic SEO to mobile advertising. Analytics tools can create a pretty detailed snapshot of where your business stands — too detailed, in some cases. Curious about which metrics...

9 Pro Tips for Entrepreneurs on LinkedIn

LinkedIn is more than a handy way to sort through connections and make introductions — it’s also a powerful platform to supercharge your content marketing efforts (even if you’re not a LinkedIn Influencer just yet). To find out exactly how other founders...

9 Social Marketing Metrics That Actually Matter

Even the most social-savvy business owners can get caught up in the numbers game: counting and recounting likes, followers, fans, retweets, shares. Not to say those numbers don’t correlate to how well your business connects with customers online, but 100 shares...

10 Ways Successful Entrepreneurs Delegate Tech-Related Tasks

Naturally, entrepreneurs have an innate urge to want to tackle every part of every project themselves, but by trying to do so they can get tied up in tasks that limit their productivity and creativity. Especially when it comes to technical matters, outsourcing some of...