Some of the most striking business success stories of the last few years aren't about a new product or idea so much as they are about revamping something well-loved (or at least, well-used) and making it feel exciting again. Pokemon Go might be the most obvious...

To make your customer's mobile experience truly seamless, everything from onboarding to checkout must work flawlessly. Overlooking something as simple as navigation on a mobile device can mean the difference between a paying customer and a dead end. SEE ALSO: 13...

By now, most digital-savvy startups are not only popping up on Pinterest and Facebook, but also on Snapchat and Instagram. Visual and video-driven storytelling give startups a tremendous opportunity to reach new (and younger) customers. But how can entrepreneurs take...

There's no denying that millennials are relying on their mobile devices to help accomplish their daily needs — whether it be picking up dry cleaning or ordering dinner. But if you already have a mobile site, is developing a native app really necessary? To find out, I...

Increasing Facebook ad conversion rates without simply increasing ad spend can be a challenge if you're not an expert. But there are some tried-and-true tweaks that will get you better results, especially if you invest some energy into testing different versions. To...

From the decline of Facebook use among teens to Twitter's IPO, if there is one thing we know for sure about social media, it's that few trends hold on for long — so marketers need to stay on their toes. 1. Graphic software will rise. Posts on Facebook with photos get...

To see big wins in e-commerce today, entrepreneurs need to cover all of their bases, from organic SEO to mobile advertising. Analytics tools can create a pretty detailed snapshot of where your business stands — too detailed, in some cases. Curious about which metrics...

LinkedIn is more than a handy way to sort through connections and make introductions — it's also a powerful platform to supercharge your content marketing efforts (even if you're not a LinkedIn Influencer just yet). To find out exactly how other founders are using the...

Even the most social-savvy business owners can get caught up in the numbers game: counting and recounting likes, followers, fans, retweets, shares. Not to say those numbers don't correlate to how well your business connects with customers online, but 100 shares...

Naturally, entrepreneurs have an innate urge to want to tackle every part of every project themselves, but by trying to do so they can get tied up in tasks that limit their productivity and creativity. Especially when it comes to technical matters, outsourcing some of...