by Yahoo Small Business | Dec 19, 2018 | YEC
Make it easy for them to want to share Question: What’s the best way to secure ambassadors to promote my brand? Make it easy “The easier something is to do, the more likely people will do it. So make sure they have all the tools, knowledge and information they need at...
by Yahoo Small Business | Sep 20, 2013 | YEC
Question: Everybody talks about online advertising — but traditional marketing still makes it into most company budgets. What traditional marketing do you still invest in, and why? Localize Offline to Build Trust “I invest in signs and door hangers and try to blanket...
by Yahoo Small Business | Sep 3, 2013 | YEC
Question: What’s one tip for ending a business partnership gracefully (or at least, without lawsuits!)? Go Back to the Contract “If you had the foresight to create one, consult the partnership agreement or other business documents that detail the structure of the...
by Yahoo Small Business | Feb 22, 2013 | YEC
Question: What’s your most creative tip for growing sales when customers are still leery of opening their wallets? Question by: Ashley Capture the Leads “Many shoppers often find it hard to immediately commit to something, and can use a bit of hand holding through...
by Yahoo Small Business | Jan 25, 2013 | YEC
Q: How can startups leverage video in their marketing campaigns to drive sales? -Ashley Demonstrate to Drive Sales “Rather than a paragraph describing your business in prose, include a video how-to or demonstration on your website homepage or landing page that...
