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Preparing for a Business Crisis

Q: How do you prepare your team ahead of time for a business crisis? Name ONE crisis management tip. A: Keep a Positive Mind-Set If something is going wrong, the employees are going to sense it, so you should be up front about the problem to an extent. However, once...

How to Boost Holiday Sales

Q: What’s one way entrepreneurs and small- to mid-size businesses can ensure they increase sales during the holiday season? A: Get in Holiday Gift Guides For product-based businesses, holiday gift guides — online or in print — are invaluable. These gift guides...

How to Deal With Problem Employees

Q: What’s your No. 1 tip for dealing with problem employees gently — so the whole team doesn’t suffer as a result? A: Focus on Actions When you need to deal with a problem employee, be prepared to reference the original description of that person’s...

Preparing for a Business Crisis

Q: How do you prepare your team ahead of time for a business crisis? Name ONE crisis management tip. A: Keep a Positive Mind-Set If something is going wrong, the employees are going to sense it, so you should be up front about the problem to an extent. However, once...

Investing in Traditional Marketing

Q: Everybody talks about online advertising — but traditional marketing still makes it into most company budgets. What traditional marketing do you still invest in, and why? A: Localize Offline to Build Trust I invest in signs and door hangers and try to blanket the...