Nicolas Gremion

Originally featured in : businessonmain

Preparing for a Business Crisis

Q: How do you prepare your team ahead of time for a business crisis? Name ONE crisis management tip. A: Keep a Positive Mind-Set If something is going wrong, the employees are going to sense it, so you should be up front about the problem to an extent. However, once...

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How to Boost Holiday Sales

Q: What's one way entrepreneurs and small- to mid-size businesses can ensure they increase sales during the holiday season? A: Get in Holiday Gift Guides For product-based businesses, holiday gift guides — online or in print — are invaluable. These gift guides form in...

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How to Deal With Problem Employees

Q: What's your No. 1 tip for dealing with problem employees gently — so the whole team doesn't suffer as a result? A: Focus on Actions When you need to deal with a problem employee, be prepared to reference the original description of that person’s position or...

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Preparing for a Business Crisis

Q: How do you prepare your team ahead of time for a business crisis? Name ONE crisis management tip. A: Keep a Positive Mind-Set If something is going wrong, the employees are going to sense it, so you should be up front about the problem to an extent. However, once...

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Investing in Traditional Marketing

Q: Everybody talks about online advertising — but traditional marketing still makes it into most company budgets. What traditional marketing do you still invest in, and why? A: Localize Offline to Build Trust I invest in signs and door hangers and try to blanket the...

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How to Collect Customer Feedback

What's the best way to collect customer feedback on new products or services? A: Be the Customer The best way to get firsthand customer feedback is to step into the shoes of the customer. Even if you're selling a product of which you're not typically a user (e.g., a...

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Using Social Data to Grow Your Business

Q: How are you using social data to grow your business or get special customer insights? The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only nonprofit organization composed of the world's most promising young entrepreneurs....

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