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Investing in Traditional Marketing

Q: Everybody talks about online advertising — but traditional marketing still makes it into most company budgets. What traditional marketing do you still invest in, and why? A: Localize Offline to Build Trust I invest in signs and door hangers and try to blanket the...

Book Publishing For The 21st Century: Foboko

Are you someone who can’t resist the “free” bin at your local used bookstore? Would you love to write a book about your travels, your ideas, or your best recipes? Are you a hard-core bibliophile trying to figure out how eBooks are going to work in your world? If you...