Nicolas Gremion

Offering customers and prospects free giveaways can be a powerful strategy to increase brand visibility, drive engagement and increase sales, especially during the holiday season. Although giving away free products may seem counterintuitive, well-executed giveaways and contests can help you achieve rapid growth.

If you didn’t already finish your holiday shopping over the Black Friday and Cyber Monday weekend, you might start stressing as the end-of-year holidays inch closer and closer. Maybe you have picked out the perfect gifts for family members but don’t know what to get each employee on your team.

If you think you’re the only person who’s ever dreamed of chucking a ninja star at your boss, think again. The sadistic smartphone game Beat the Boss has been downloaded eight million times and spawned two highly popular sequels.

While most of us wouldn’t hesitate to go on a first date with a pretty face, we probably wouldn’t go much further without a connection. How, exactly, do two parties connect?