Revitalize Stale Email Marketing Campaigns
We’ve all had that telltale sense of dread. After spending days putting together an email detailing our newest offer (Brand new product! Never seen before! Will solve all your life problems, from varicose veins to a bad golf game!), we send the email out and wait for...
Customer Validation: How to Improve Your Product Using Focus Groups
Have you ever participated in a focus group? If so, you likely weren’t sure what you were in for. They possibly lured you in with the promise of Laffy Taffy, or a few bucks, and now you’re trapped. You sit down silently with a group of people and the moderator...
How to Hire Remote Staff You Won’t Want to Keep Far, Far Away
We’ve all endured appalling job interviews. Whether it’s the guy who came in wearing spandex bike shorts, the woman who talked on her cell phone for 15 minutes without stopping, or the college grad who brought his mom in, awkwardness and bad fits abound in the...
Using Social Data to Grow Your Business
Q: How are you using social data to grow your business or get special customer insights? The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only nonprofit organization composed of the world's most promising young entrepreneurs....
Get Out of Your Bubble: Cultural Curiosity and Your Start-Up
When you hit the big time in business, there are always a few cultural snafus waiting for you. Being the guy at the table who doesn’t know how to use chopsticks is one matter; being the guy who threw up on a prime minister is another (sorry, George H.W. Bush). It’s...
Simple Tips for Effective Pinterest Marketing
Are you familiar with Pinterest? Chances are you probably heard of it but aren’t actually a member or know much about it. Pinterest in a nutshell is a social network with an ecosystem that revolves around virtual bulletin boards. Users that find interesting items on...
Maintaining Your Motivation as a Maverick
People hate change. Whether it’s your kid sister rebelling against her new curfew or your hipster friend refusing to buy suits for his new corporate job, few people find comfort in the new and unknown. The marketplace is no different – since it’s made up of people,...
How to Stretch Startup Money Into Salaries for Rockstar Talent
When recently asked what the top tips are for recruiting rock-star talent to a brand-new business when salary money is tight, YEC members had the following to say. 1. The perk of autonomy Salary isn't everything, and talented individuals thrive on interesting work,...
How Writing an Awesome EBook Can Help You Land a Job
It’s not easy to stand out in the job-hunting crowd. Even if you do all the right things — networking, customizing your cover letter, and letting your true self show in the interview — often there are so many other candidates that it’s difficult to show why you’re the...
15 Ideas for Keeping Your Employees Happy
How motivated are your workers? We asked 15 successful young entrepreneurs to share secrets to sparking happiness and company loyalty around the office. The Young Entrepreneur Council asked 15 successful young entrepreneurs to explain their secret for keeping their...
Ask The Entrepreneurs: 15 Signs You’re Working Too Much and Burning Out
Ask The Entrepreneurs is a regular series where members of those involved in the Young Entrepreneur Council are asked a single question that aims to help Lifehack readers level up their own lives, whether in a area of management, communication, business or life in...
Idea Mensch Interview
I would take a breather once in a while. I’d do a look-around-and-smell-the-roses kind of thing. While I’m trying to improve in this area, I’m usually so focused on pushing forward that I often under appreciate what we’ve done, which from a managerial...